Within any growing organization, there are various business roles that are essential to daily operations. From entry-level to executives, every employee has specific roles that contribute to the success of the organization. Learning about the most essential business roles required within an organization can help set you up for success.
Often the executive level of an organization features a central executive overseeing each department. These executive-level employees work together to ensure the entire business is running as it should. To be an executive-level employee you must have significant experience and the right qualifications in the form of a degree or certification. Some of the most crucial executive positions include;
The CEO is responsible for making primary business decisions and gathering the necessary resources to support the company. They also drive the operation and structural changes within the organization.
This executive is in charge of overseeing the operations of the organization. This ensures that processes run efficiently and that projects are completed in a timely manner.
The CFO is responsible for the cash flow and financial success of the organization. They find investors, and external funding opportunities to grow the business, while managing assets and expenses. They also manage the financial team.
The CMO is in charge of all marketing campaigns, budgets, and marketing teams. They have the final say on any marketing decisions within the organization.
The CTO manages any technological functions of the organization and the IT team. They are responsible for sourcing new software, and devices as needed. They also oversee any implementation of new technology or integrations.
Executives are usually in charge of assigning manager or supervisor positions. This is a mid-level position, and they report directly to their executive. Managers or supervisors are responsible for managing their team of employees. They must ensure that projects are completed on time and that employees get the correct training. Some of the most essential managerial roles include;
The marketing manager manages the marketing team and reports to the CMO. They ensure that the marketing campaign the CMO envisions is executed correctly. Furthermore, they are in charge of creating monthly reports to show which campaigns are effective and which are not.
The product manager is responsible for analyzing product markets, and sales. They research the market, evaluate demand, assess the manufacturing processes, and analyze competitors' products. While not part of the marketing team, the product manager collaborates with them and reports to the CMO.
Reporting to the COO, project managers are responsible for the planning and development of business projects. They initiate, design, monitor, control and finalize various projects from new product launches to internal restructures.
The finance manager is responsible for analyzing costs, and revenue to prepare financial reports. This can include calculating projected income for investor reports, to finalizing financial reports before submitting them to the CFO.
The HR manager recruits, interviews, and hires employees. They are also responsible for the onboarding of new employees and act as a liaison between executives and lower-level staff.
As the entry-level here is where you will have the most employees. Often several employees within an organization do the same role. This can include specialists, sales staff, or analysts. They report to their managers and rarely have contact with executives unless the organization is small. Some examples of essential operational roles include;
Within the marketing department are specialists that create marketing campaigns. They are responsible for gathering customer data, researching demographics, writing advertising copy, and optimizing content. Most organizations have several marketing specialists that focus on specific campaigns.
The accountants oversee daily transactions for the organization. This can include daily banking, expense tracking, and tax reporting. They may also help allocate petty cash or funds for various projects.
Staff in the HR personnel role are responsible for scheduling, payroll, and performance reviews. They also ensure that the workplace culture is safe for all employees.
The sales and customer service roles are perhaps the most crucial. After all, every organization wants people to continue using their services or purchasing their products. These staff members are responsible for ensuring that customers and clients are happy. They represent the organization and help to build brand loyalty.
The essential business roles above are necessary for any growing organization looking to be successful. Every role plays a crucial part and contributes to the overall success year after year. To ensure your lower-level employees are happy within their roles, ensure the essential business roles within an organization offer incentives and extra opportunities for growth wherever possible.