To run a successful business in the modern world, you must have an online presence. Even more important is that your brand is easily recognized in the online space. Having a well-known brand ensures you can meet your business goals. Below are 5 easily actionable tips to improve your brand’s online business presence and reputation.
Using a website as your online storefront is great, whether you sell products or offer services. However, it’s not enough to just have a website, it must be optimized and reflect your brand. This is where potential and returning customers will come to learn more about you and your business. Therefore, your website should not only be highly functional but also visually appealing.
Many of those visiting your website are using a mobile device. As such, your website must also be mobile optimized. This means that the layout will change depending on the device being used, to offer maximum usability and design. When optimizing your website for mobile, you should also check the load time. Over 25% of people will leave your website if it takes longer than 4 seconds to load. Finally, ensure that you have an SEO strategy that includes on-site, off-site, and technical SEO. Successful SEO will help your business rank higher in search results, allowing potential customers to find you.
Posting content regularly on your website and social media is critical when it comes to brand reputation. Your content should be on brand, and offer readers or viewers something of substance. Consider writing blog posts about your products or services to publish on your website. Diversify your content, by including infographics, images, and videos as well. To help increase website traffic and improve your brand’s online business, also share these posts on social media.
Many businesses are shocked that email marketing still works after two decades. It is one of the best ways to send your customer personalized offers and information. To get the most out of your email marketing campaign, segment your audience. By segmenting your customer base, you are able to send more targeted emails and increase your ROI. This can not only improve your brand’s online business reputation but also help build a sense of loyalty with your customers.
In the modern world, many consumers will only purchase a product or service after reading reviews. Therefore it is in your best interest to encourage customers to leave reviews after purchasing. You can either do this via an email marketing campaign or include a review link on their invoice. Reviews can make or break a business, so if you receive any negative feedback, be sure to respond in a professional manner and try to fix the issue. If you are having trouble with this, you can always seek help from reputation management companies that can do all of the heavy lifting.
It isn’t enough to simply post on social media or your website and disappear. As current and potential customers interact with your brand, you should communicate with them. You can do this by responding to comments, liking comments, and addressing any continued concerns in a FAQ. With video being so popular online, an easy way to build your brand is to go live on your social media. This gives you a chance to directly interact with your audience while showing new products or explaining a new service offering. Remember, customers, like to see who runs a business. If you have multiple employees, encourage them to also join the videos, share behind-the-scenes snaps, and interact online.
As the internet and social media continue to evolve, businesses must evolve with it, or be left behind. Use the tips above to improve your brand’s online business presence and get ahead of the competition.
