6 Ways to Make Better Business Decisions

Last Updated:
July 14, 2023

better business decisions

The business landscape has become increasingly saturated in an ever-expanding market where companies are sprouting at an unprecedented rate. The surge in entrepreneurial endeavors is evident in states like Minnesota, with over 500,000 businesses currently operating, and Washington State, boasting over 600,000 businesses. However, only a select few achieve true success amidst this vast number. 

The critical factor distinguishing triumph from struggle is making sound and well-informed business decisions. To improve your decision-making abilities and increase the likelihood of favorable outcomes, you must adopt effective strategies and approaches. So read on as we explore 6 practical ways to make better business decisions.

1. Consider Pursuing Higher Education

If you stopped your education after completing a bachelor’s degree, you might be ill-equipped to navigate the intense competition. The rapid pace of industry advancements and evolving market dynamics demand higher expertise and knowledge. Higher education, such as a Master of Business Administration (MBA), can provide a significant advantage by equipping you with enhanced business insight.

One of the significant advantages of an MBA is its emphasis on practical decision-making. Through case studies and experiential learning, you will be exposed to real-world scenarios and challenged to make critical decisions and analyze their outcomes. This practical training hones your decision-making abilities, enabling you to apply your knowledge effectively in real-life business situations.

Washington State is a prime example of a region with a thriving business ecosystem, boasting the country’s lowest first-year business failure rate at just 10.9%. Clearly, they must be doing something right. So if you are considering pursuing higher education, look for MBA programs in Washington State to capitalize on the region’s thriving business environment and gain the necessary skills for effective decision-making.

2. Gather All the Relevant Information

Before making any decision, gather all the necessary information about the problem or opportunity. Evaluate your business’s sales records, production capacity, income statements, balance sheets, and cash flows to evaluate its financial position. 

However, quantitative data alone won’t give you the whole picture. To make a well-rounded decision, consider the broader context. Look at market trends, competitor strategies, relevant governmental regulations, and any other factors that may impact the outcome of your decision. The more information you have, the better-informed your decision will be. In fact, studies have found that organizations that are primarily data-driven benefit from 6% higher profits and 4% higher productivity levels. 

3. Seek Multiple Perspectives

As humans, we have a tendency to cherry-pick and give higher credence to information that aligns with our existing beliefs or opinions. This is called confirmation bias. This bias can limit our ability to consider alternative viewpoints. 

So try to actively seek out dissenting views to avoid groupthink and complacency. Encourage individuals to play the role of the devil’s advocate. By inviting and genuinely considering opinions that may criticize or question your own ideas, you can uncover potential flaws in your decision-making process. This critical examination helps to identify blind spots, mitigate risks, and ultimately leads to more well-rounded and informed decisions.

4. Don’t Underestimate the Power of Market Research

At its peak, BlackBerry controlled 45% of the cellphone market share. Today, it is 0%. How did such a downfall happen? It can be attributed to several critical mistakes.

First and foremost, BlackBerry mistakenly believed that the corporate world would drive smartphone adoption rather than the consumer world. As a result, they focused their efforts on catering to the needs of corporate users, overlooking the rapidly evolving preferences of the broader consumer market.

Another notable misstep was BlackBerry’s insistence on creating phones with full keyboards, despite the growing popularity of touchscreens. By disregarding this feedback and failing to adapt to changing consumer preferences, BlackBerry missed a significant opportunity to capture a larger market share. Furthermore, BlackBerry’s failure to embrace third-party applications, like those available on Android and iPhones, proved another fatal mistake. While consumers increasingly demanded access to a wide range of apps, BlackBerry’s limited app ecosystem hindered its competitiveness in the market.

BlackBerry’s downfall is a stark reminder of the importance of market research and understanding consumer needs. By staying attuned to the evolving market landscape, conducting thorough market research, and listening to the voice of the customer, you can avoid similar pitfalls and make informed decisions that align with consumer expectations. Place the customer at the very core of your decision-making process. It can be the decisive factor that separates success from failure.

5. Trust Your Gut

The subconscious mind can perform complex operations, make connections, and understand things that the conscious mind, burdened with mediating and processing sensory data, cannot readily handle.

In business decision-making, there’s a delicate balance between thorough analysis and relying on your intuition. While data, research, and input from others are essential, there are moments when you need to trust your gut. Ultimately, you are responsible for your decisions, so once you’ve weighed the options and considered the information available, you must commit fully to your chosen path.

Consider the case of Travis Kalanick, the former CEO of Uber, who introduced surge pricing. This controversial decision meant charging customers more for rides during high-demand periods or difficult driving conditions. It was a move that seemed destined to anger and alienate Uber’s user base. And predictably, there was a strong pushback from customers.

However, despite the initial backlash, Uber stuck to its guns and held firm to the laws of supply and demand. While criticized initially, dynamic pricing has now become an accepted aspect of Uber’s business model. And it has driven the company’s profitability to new heights. In fact, other companies like Disney have even started experimenting with the concept themselves.

6. Embrace Failure

In Japan, an intriguing approach to education involves asking students to solve math problems before they are taught the corresponding formulas or methods. This intentional struggle allows students to understand where and why they faced challenges. It highlights an important lesson: learning is not just about avoiding failure but also connecting the dots and gaining deeper insights.

By the fifth grade, even the lowest-scoring Japanese classroom surpasses the highest-scoring American one. This stark contrast illustrates the value of embracing failure as a crucial part of the learning process. The fear of failure can stifle creativity, discourage risk-taking, and hinder progress. However, an organization that fosters a culture that tolerates and even embraces failure opens the door to new possibilities and transformative breakthroughs.

When you encounter setbacks or failures, embrace them as valuable learning experiences. Analyze what went wrong, identify the factors contributing to the outcome, and extract critical insights from the situation. Failure can provide essential feedback and reveal areas for improvement or adjustment.


These six practical ways can increase your chances of making well-informed choices that drive positive outcomes. Remember, your choices today can shape your business’s destiny tomorrow, so choose wisely.

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