Once thought of as a short-term gimmick, TikTok has made its mark on the social media industry. In fact, TikTok is now direct competition for the ever-popular Instagram. This makes having a presence on TikTok a growing must for businesses, especially those looking to target audiences under 30 years old. To help you boost your brand on the platform, below are several ways to get views on TikTok this year.
Just like Instagram, hashtags are a key part of marketing on TikTok. The platform algorithm uses hashtags to categorize your video and to advertise your posts to an audience. You should create content authentic to your niche and use hashtags within your industry. However, you can also consider using trending hashtags. These can benefit your brand if you post related authentic content using the hashtag. Just make sure it relates to both your brand and the hashtag itself.
Even though TikTok now allows videos up to 3 minutes long, the best performing video are usually 30 seconds or less. These shorter videos are also much more likely to end up on the ‘For You’ page or explore section of the app. Consider using longer videos for informational content that can’t fit in under 30 seconds. Use the shorter videos to catch people’s attention, and get them interested in your brand. Posting shorter videos also makes it easier to post multiple videos a day, to keep up with the fast-moving TikTok feed.
What made TikTok so popular is the ability to ‘Duet’ a video. This style of video is still popular on TikTok, so use them to your advantage when you can. If the trending duet video isn’t on-brand for you, consider using trending music and creating your own video to it instead. This allows you to gain extra views from users searching the audio, while still being authentic and on-trend. Ensure your videos are of high quality and well-edited, these details can help establish you as a professional business.
TikTok is filled with different niches from BookTok to CrimeTok. These niches are created by users with similar interests and often have their own communities within the app. Do some research and find out which niche is best for your business. Don’t be afraid to get super specific when researching, and find others within your niche. Comment and like the videos of fellow creators within your chosen niche to build a presence in the community. Just make sure they are constructive, authentic comments, not a link back to your video.
Once you have built a relationship up with others in the community, consider teaming up on videos. Create a collaboration video with the other user, whether it’s a dance, Q&A session, or something related to your niche. You can also hire influencers to help promote your brand on TikTok like you would on Instagram. Just be sure to work with relevant influencers and promote them on your account as well.
Many people forget to use the caption space on TikTok. However, with only 150 characters, you must choose your words wisely. Use your caption to tell viewers more about the video or why they should watch it to the end. You can even use this space to ask a question about something in the video to encourage people to comment.
To access your analytics, you must have a business account. You can switch your account to a business account by clicking ‘Manage Account’ under settings. Once you have this set up you will be able to view helpful insights about your audience. This includes when they are online, what age demographic, and what other content they enjoy. Use these insights to help build your posting schedule and create other content ideas.
Use the above ideas to help you generate more views on TikTok and build an audience. By utilizing TikTok you can build a new generation of customers for your business. Just remember to keep your videos short, interesting, and on-brand. Start creating today!
