Influencer marketing is one of the biggest trends for businesses to utilize right now. However, that doesn’t mean it’s overdone, in fact, influencer marketing continues to perform well. Not only is this marketing trend continuing to expand and grow, but it often offers faster results than other marketing methods. This is because it works just like word-of-mouth but with instant global reach. There is no denying that influencers are here to stay, so it’s time to enjoy the benefits of working with them.
Businesses can expect to benefit in the following ways.
Businesses want to ensure that their customers know they exist and that they have great products. Influencers help to boost your brand awareness by sharing your products and brand with their loyal audience. These followers then come visit your social media or store to learn more about you and your products. To boost online visibility, consider getting an influencer to host a giveaway for your products. The more an influencer reviews your products positively, the more potential customers you reach. Influencers spend a significant amount of time building relationships with their audience. This is why their followers trust their recommendations.
Influencers reviews go a long way towards whether or not someone purchases your products. Their followers trust that they are giving genuine recommendations, and often search through influencers social media to see what they are using. To get the best results and increase conversions, ensure your influencer contract includes multiple types of posts. After all, an Instagram story that disappears may give you several sales that day, however, having a post permanently on the influencers feed can continue to drive traffic and increase conversions.
Being able to produce more content helps to build brand awareness and solidify your business in the online space. By using influencers, your content production increases as you can then share the posts they create. Cross-posting and sharing these posts also helps to build a reputable link between your business and the influencers. This method also helps to increase engagement through additional likes, comments, and reshares.
An unexpected benefit of influencer marketing is that it can also boost your SEO. Influencers feature your business on their website and then link back to you, generating high-quality backlinks. This is even better if the influencer you partner with has a high Domain Authority rating.
The best influencer campaigns are long-term campaigns. Building a relationship with influencers helps to create a long-lasting partnership to drive results. After all, influencers build their brand on trust and communication, so it would make sense to do the same businesswise. In fact, 56% of brands work with the same influencer for several campaigns, and 37% of influencers prefer long-term contracts over one-off promotions.
So, as you can see there are multiple benefits of influencer marketing for your business. However, before jumping in you should research who your business would like to partner with. Choosing your influencers well is a key component to successful influencer marketing campaigns. After all, they will be an extension of your business, so their values and branding should align with your business. For more benefits of influencer marketing, check out the AmericaNoize infographic below!