Best Marketing Ideas for Self-Published Authors

Last Updated:
July 7, 2023
Kay Nicole

Best Marketing Ideas for Self-Published Authors

When you align with publishing companies after writing books, you don’t have to worry about a thing. All the hard work is done, and your chosen publisher will take care of printing, marketing, and everything in between. This is different from the use of the best marketing ideas for self-published authors.

Self-publishing is altogether different. While you can save a considerable amount of money going down this route, you must manage your own marketing to ensure your book becomes the success you want it to be. As daunting as this prospect can be, the following tips might have your books flying off the shelves. 

Launch a Website

You’ve already mastered how to be a fiction writer, so it’s now time to focus on website development. Create a website before you’ve even finished your book to create hype and improve your chances of having your website appear prominently in search results when launch day arrives. 

Not only can you use this website to sell finished copies of your book, but you can also share more about yourself with your future readers and provide helpful related content. For example, if your fiction book is about unicorns, you might write interesting SEO-optimized articles about unicorns that attract unicorn-loving readers. Hold their interest long enough, and they’ll likely be there when your book finally launches. 

Create Social Media Pages

If you’re not already on social media, now’s the time to get on it. Create author pages for yourself before the launch of your new book on leading platforms like Facebook, Instagram, and even Twitter. Once you’ve created these pages, you can share tidbits of information about your book and details about its launch date. Closer to the time, you can also run ads to boost your page and create more interest. 

Don’t forget to update your page often to reduce the risk of followers forgetting about the launch date and missing out on purchasing your new book when it becomes available to the public. 

Hire the Professionals for Book Design

You might be an expert when it comes to writing a riveting fiction book, but that doesn’t mean you’re a book design expert. Many people still judge a book by its cover, so it can be important to hire professional book designers to ensure people engage with your book for all the right reasons. Book designers know the best colors, fonts, and other elements to help your book stand out from the crowd. 

Turn It Into An E-Book

You might love the thought of a paperback copy of your book ending up on readers’ shelves but don’t make paperback or hardback books your only offering. Turn your book into an e-book, and you might broaden your sales options. 

According to research, three in 10 Americans read e-books, and the trend is growing at a rapid rate. Statista suggests there will be at least 1.1 billion e-book readers by 2027, with 14.27% growth between 2023 and 2027. While you can still make the marketing of your paperback book your priority, create a channel for avid readers to access digital copies of it as well. 

Marketing a self-published book is by no means easy, especially when you’ll need to share the spotlight with tens of thousands of other authors. However, you might improve your chances of enjoying sales that exceed your expectations by trying these best marketing ideas for self-published authors above.

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