Who doesn’t love free company swag? Whether it’s branded t-shirts, mugs, hats, reusable bags or phone accessories, these handy items meet the day-to-day needs of many people. While these products can boost customer satisfaction, they can also help promote a business. This is because promotional products usually feature a company’s name, logo or slogan. Moreover, it can help make a company stand out in today’s competitive business world.

Branded merchandise is a cost-effective marketing strategy that can help promote a business by generating new leads. This is because it enables consumers to discover the brand and keep it top of mind. It may even help drive traffic to your website.

Additionally, promotional products can enhance customer loyalty because it allows you to engage with consumers and build lasting relationships. Moreover, tangible items featuring your company’s logo or name can make patrons feel valued and appreciated. This may encourage them to make more purchases from your company as well as choose you over the competition.

T-shirts, refrigerator magnets, water bottles and other fun swag can help increase brand recognition. For example, not only do these items serve as memorable keepsakes, but consumers can wear them in public and draw attention to your company. In other words, patrons act as walking advertisements when they wear products with your brand’s name or logo. As a result, this can help boost overall sales.

For more information on how branded merchandise can promote a business, see the accompanying resource.

Infographic created by HALO Branded Solutions, a branded merchandise company