How To Attract New Members To Your Association

Last Updated:
May 9, 2023
Kay Nicole

How To Attract New Members To Your Association

Are you looking to attract new members to your association? An association needs members to survive, but it is not easy to attract members and get them to pay a monthly fee to be a part of your organization. Whether you have recently launched your association, you are struggling to stay afloat, or you are simply looking to expand your membership, you will find that there are always methods that you can use to attract more members to your association. This article will look at a few of the best methods so that you can pick and choose or combine them all together.

Establish The Benefits Of Membership

The key to attracting members to an association is clearly establishing the benefits. There are often many advantages of being a member of an association, such as networking, access to resources, the ability to develop new skills, and career development. When an individual sees these benefits, they will be much more likely to sign up and will be happy to pay the membership fee. This is why you need to establish what your benefits are and then make this easy to find on your website.

Create A High-Quality Website

Speaking of websites, you need to make sure that you have a high-quality, easy-to-use, and modern website. This is where potential members will research your association and make a decision, so you want to make sure that you provide all of the relevant information and paint your organization in a positive light. It is worth using the services of an experienced web design company that will be able to build a website that will appeal to your target market.

Use Digital Marketing

Leading on from this, it is not much help having a high-quality website if you are not easy to find online. You should seek the services of an experienced digital marketing agency that will be able to use a range of marketing strategies to boost your visibility online. This will increase traffic to your website, which in turn, should lead to more sign-ups.

Make It Easy To Join

You also need to make it quick and easy to join. If you have a long, complex sign-up process, then it is likely that people will give up quickly. It is also a good idea to have a few ways for people to sign up, such as an online form on the website, via email, or by telephone.

Create A High-Quality Job Board

One of the main reasons that people join professional associations is for career development. Therefore, it is smart to have a high-quality job board that allows job seekers to connect with employers in their niche. Job board software allows you to attract new members to your association and will keep them engaged by allowing them to find new opportunities from pre-vetted organizations. A job board can also be a smart non-dues revenue stream by adding posting fees for employers (you should not change members a fee on top of their membership fees).

Host Events

These days, you certainly need to have a strong presence online in order to attract members to your association. You should not overlook the value of hosting events, though, as this allows you to communicate directly and build relationships with members and potential members. There are all kinds of events that you could host to attract new members, including workshops, seminars, fundraising events, and networking events.

Encourage Referrals

Word-of-mouth marketing is highly effective when it comes to associations. People will often trust those in their professional network, especially if they work in the same sector. You can offer existing members a referral bonus to refer your association to their network, which should help you to attract new members and build credibility.

These are a few of the best methods to use if you want to attack new members of your association. It can be a real challenge for an association and vital for survival, so it is useful to know the best methods to use.

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