TikTok is one of the most popular social media platforms in the social space today. It is one of the most downloaded apps and boasts over 100 million active monthly users. As such, there is a huge opportunity for many businesses and brands to get much-needed engagement. But, how do you create and edit TikTok videos to appeal to your target audience? Keep reading to find out and start to grow your TikTok following.
TikTok is booming as anyone can go viral. You don’t need a professional setup or fancy equipment. All you really need is a personality and a smartphone. However, this doesn’t negate the need for quality content. You still need to focus on your editing transitions and your content topic. If your audience is bored, they’ll simply scroll past.
First, look at your brand, and what you sell. Just like any other content you produce, your TikTok videos should be on-brand. Brainstorm topics that you can cover in 15 seconds – 2 minutes. Also, look at current popular videos on the platform. One of the best features of TikTok is the ability to ‘duet’ a current video. This will post the original video and audio, next to your response or copy. Using the duet feature allows you to easily join any current trends. You can also encourage your follows to duet your videos to increase engagement.
TikTok has a large range of in-app editing features. Some of these can be confusing and take some time to get right. However, most of the features are straightforward. Simply upload the video, or video clips you wish to use, then get editing using these tools.
This tool allows you to adjust the length of your uploaded videos using the red bars. You can also move the video clips around, and change the order of them by holding and dragging. An added feature is the ability to split a video clip and insert another clip in between by moving the white line. You can also delete any unwanted videos by tapping and dragging them to the trash.
Like Instagram, TikTok has a range of filters that you can add to your videos. There are both traditional presets and interactive effects you can use. Traditional presets come in four categories; portrait, landscape, food, and vibe. Each category has been designed to enhance that content. Simply tap to choose the filter you want for your video.
Adding sound is crucial when you edit TikTok videos. After all, it is often what catches people’s attention. Majority of TikTok viewers watch with the sound on, so choosing an appropriate song or speaking is vital. TikTok offers a substantial library of songs. You can search by trending songs, or for a particular song. Once you have found the perfect song, choose which section you want for your video. When joining in on TikTok trends, it is recommended to play the music while you record to ensure it matches well.
Adding effects is what can make your video stand out. Simply tap the effects button to bring up a range of visual effect options. These include speeding up, slowing down, and reversing the video clips. You can also add special filters and transition screens to your video.
Adding text to your video can be helpful for viewers, especially if you are announcing a discount code, or giving instructions for a product. There are a wide variety of fonts and colors to choose from. Once you select your font, color, and type your text you can drag it to where and when you want it to pop up. You can also select the duration it stays on the screen.
Finally, you can add stickers to your videos, similar to Instagram and Facebook Stories. These stickers include memes, polls, timestamps, emojis, and more!
Once you have finished editing, watch your video back with sound to check that everything is how you want it. Then simply hit upload, or save it to your drafts for later if you are batch creating content. Once a video is uploaded, you will be unable to edit it further.
Making high-quality, engaging content is crucial for your brand to do well on TikTok. Use the tips above to edit your TikTok videos and have fun creating them. Viewers are much more likely to stick around if they like your brand and content. Just keep it authentic and don’t try to force product sales.
