Many people dream of making money online, through social media platforms or websites. While Instagram and Facebook are most common for this, TikTok is quickly gaining popularity, especially for influencers. In fact, TikTok is likely to have 2 billion users on the platform by 2024. Keep reading to learn how to make money on TikTok and leverage this platform.
For those who have a substantial following on TikTok, consider the TikTok Creativity Program. Users in this program must currently be from the US, have at least 10,000 followers and 100,000 views in the past 30 days. Additionally, users must be 18 years old and have no strikes against their account. Rewards are calculated based on the amount of qualifying views per video, with some creators earning up to $6000 for a single 90-second video. Eligible videos for payout must reach at least 1000 views, and cannot be an advertisement, sponsored, in photo mode, or duet format.
Selling your own branded products on TikTok is a great way to make money. Utilize print-on-demand services to produce various items without a huge up-front investment. These companies can create wearable items like hoodies and hats, as well as useful items like cups and tote bags. Use your brand logo and tagline to create a simple design that followers recognize and resonate with. Selling your own merch gives your followers a closer connection to your brand while also marketing your channel for you.
TikTok allows creators to go live and monetize their content through “gifts”. This feature allows viewers to quickly and easily send preset amounts of money to their favorite creators when they are live. Often, when a viewer gifts the creator, the creator personally acknowledges them during the live stream. This helps to foster a deeper connection between the creator and the audience.
Creators on TikTok have access to its Creator Marketplace, which helps brands connect with the right influencers. This facilitation of partnerships is unique to TikTok and makes it much easier for creators to launch their influencer career path. Essentially the Creator Marketplace acts as an influencer agency, connecting brands with influencers while relieving the awkwardness of approaching each other.
As TikTok has grown, they have added a range of marketing options for creators. Creating in-feed ads for your brand means they will appear in the “For You” feeds and auto-play like any other TikTok video. These ads can be utilized to drive traffic to your page, your products, or your website.
Another one of the unique features TikTok offers creators is the tipping option. This is a button on your profile page that followers and viewers can click to “tip” you at any time. Users on the platform can tip any amount they wish.
Use the above strategies to learn how best to make money on TikTok. After all, each method has varying levels of success depending on your niche and the habits of your audience. Once you find a strategy that works, make sure to review it regularly and make changes as trends change. This will help you to create a consistent income using TikTok.
