Selling your products through social media can be overwhelming for many, especially those without marketing training. However, it doesn’t need to be. Below are some insights to help you sell with Instagram Reels.
Well, originally, Reels were created to directly compete with the highly successful social media platform, TikTok. The content for both Reels, and TikTok is similar, focusing on short videos. These videos are 15 – 60 seconds long. Users can then add music, filters, emojis, and more to the videos.
In a recent Instagram update, a new shopping feature was added. This feature gives business accounts the ability to tag products in Reels. This works the same way it does in-feed posts. By adding this feature, Instagram users can buy products almost everywhere on Instagram. Thus, making marketing easier for businesses and creators.
Tagging products in Reels is very similar to tagging them in a feed post. First, you must make sure that your Instagram account is connected to your store. Then, follow the steps below.
Instagram Reels are quickly becoming the most consumed content on Instagram. Therefore, it is in your best interest to use this to your advantage and promote your business. Additionally, successful reels are likely to feature on the explore page, allowing your business to organically grow. Create reels to target your customers, and include a variety of topics. For example, you could create educational videos, showing how to use your products or their benefits. Behind the scenes reels are also popular among viewers and help to build brand trust.
To further help your business presence and sales growth, you should review your Reels analytics. After all, you want to make sure that your Reels are engaging your audience. Focus on the following metrics
By regularly reviewing the above analytics you can determine which Reels your audience likes best. You can also test out different hashtags on similar Reels to see which works best.
Instagram Reels offer businesses a platform to organically advertise and showcase products to consumers in a fun, modern way. Not only can Reels help you sell products, but they also help your social media growth and can help your brand reputation. Use the product tagging feature to increase your sales today!