Selling your products through social media can be overwhelming for many, especially those without marketing training. However, it doesn’t need to be. Below are some insights to help you sell with Instagram Reels.

First, what are Instagram Reels?

Well, originally, Reels were created to directly compete with the highly successful social media platform, TikTok. The content for both Reels, and TikTok is similar, focusing on short videos. These videos are 15 – 60 seconds long. Users can then add music, filters, emojis, and more to the videos.

What is Shopping in Reels?

In a recent Instagram update, a new shopping feature was added. This feature gives business accounts the ability to tag products in Reels. This works the same way it does in-feed posts. By adding this feature, Instagram users can buy products almost everywhere on Instagram. Thus, making marketing easier for businesses and creators.

How Do You Tag Products in Reels?

Tagging products in Reels is very similar to tagging them in a feed post. First, you must make sure that your Instagram account is connected to your store. Then, follow the steps below.

1. Record your reel
2. Add filters, music, text, and any other details you wish
3. Click Next, then edit or create a cover image for your reel. Add your hashtags, and any mentions. Then scroll down and select ‘Tag Products.’
4. Your store items will then show, separated by categories. Simply select the items you wish to promote.
5. Publish your reel!

Why Sell with Instagram Reels?

Instagram Reels are quickly becoming the most consumed content on Instagram. Therefore, it is in your best interest to use this to your advantage and promote your business. Additionally, successful reels are likely to feature on the explore page, allowing your business to organically grow. Create reels to target your customers, and include a variety of topics. For example, you could create educational videos, showing how to use your products or their benefits. Behind the scenes reels are also popular among viewers and help to build brand trust.

Review Your Analytics

To further help your business presence and sales growth, you should review your Reels analytics. After all, you want to make sure that your Reels are engaging your audience. Focus on the following metrics

• Reach; this shows you how many unique Instagram accounts saw your Reel
• Plays; this shows the total number of times your Reel has played. This is often much higher than your reach as some people will watch the Reel multiple times
• Likes; shows how many users clicked the like button
• Comments; shows the total number of comments on your Reel. Ensure you regularly check comments and respond to any questions, or like basic comments.
• Saves; shows how many times your Reel has been bookmarked.
• Shares; the total number of times users have shared your Reel to their audience or sent to another Instagram user.

By regularly reviewing the above analytics you can determine which Reels your audience likes best. You can also test out different hashtags on similar Reels to see which works best.

Instagram Reels offer businesses a platform to organically advertise and showcase products to consumers in a fun, modern way. Not only can Reels help you sell products, but they also help your social media growth and can help your brand reputation. Use the product tagging feature to increase your sales today!