Market to Your Customers on Their Phones with SMS Messages: A Review of Mobile Text Alerts

Text message marketing is increasingly becoming popular as a digital marketing strategy. Businesses communicate news, promotions, product releases, sales, and other business-relevant information to their customers using SMS messages. 

With SMS marketing, you can send thousands of marketing messages to audiences or customer segments, or customize customer experience by sending individualized texts. SMS marketing allows digital marketers to bypass a lot of marketing noise that affects social media and email marketing campaigns. Besides costing less, SMS marketing has a 45% average response rate.

Marketing to Customers with Mobile Text Alerts

Mobile Text Alerts is a cloud-based SMS marketing service that helps brands and businesses send bulk messages to customers and prospects. Unlike other service providers, this platform has an intuitive dashboard consisting primarily of a centralized inbox that allows marketers to monitor their subscribers, see feedback on campaigns, respond to customer questions, and engage in two-way conversations.

Key Features of Mobile Text Alerts

Noteworthy features of Mobile Text Alerts include:

• Drip campaign management
• MMS picture messaging
• Link tracking
• Two-way communication
• Automated SMS messages scheduling
• Ability to run mobile surveys
• Segmentation of opt-ins into groups
• Automated text replies

Businesses and digital marketers can send marketing SMS messages from the dashboard to individual subscribers, groups, or the whole subscriber list. Users can also send messages immediately or schedule them to be sent later. Marketing messages can be sent as MMS, which allows for product photos, visual advertisements, and artwork.

Businesses using Mobile Text Alerts can increase their subscriber list by importing an existing list from a spreadsheet, sharing a link to a free web sign-up page, or by allowing people to opt-in by sending in a text message. An outstanding feature is message scheduling, which enables users to schedule automatic reminders and appointment notices to reduce no-show rates.

Mobile Text Alerts features an API, which allows businesses to integrate MailChimp, Zapier, ClickFunnels, ActiveCampaign, and others to the platform.

Benefits of Mobile Text Alerts

Key benefits of using Mobile Text Alerts include:

• Send mass marketing messages – businesses can send thousands of marketing messages to their customers within seconds. Since text messages have a 99% read rate, customers won’t miss special promotions, product updates, offers, and reminders.
• Time-saving automations – the scheduling feature of Mobile Text Alerts helps free up your time. You can simply schedule messages to go out on a specific date or create drip campaigns, which are sent out over time.
• Increased webinar attendance – sending text reminders using Mobile Text Alerts before a webinar starts increases attendance. Your message can include a trackable link to the webinar or video call.
• Robust analytics – the platform provides incredible analytics, which enables users to track SMS engagement. You can view group opt-ins and outs, a list of sent messages, and subscriber reports from your dashboard.
• Easy subscriber opt-in and opt-out – willing customers can opt in by sending a text into a dedicated phone number that comes with your account. They can also unsubscribe by sending “UNSUBSCRIBE” or “STOP.”
• Easy setup – your Mobile Text Alerts account will be ready in 30 seconds.
• Conversational – you can respond to your customers directly from within the platform. You can also set automated responses for 24/7 customer engagement.
• Multiple integrations - Mobile Text Alerts allows for more than 200 integrations.

Limits of Mobile Text Alerts

Shortcomings of Mobile Text Alerts include:

• Currently, it has a character limit
• MMS messages use three message credits, which reduces your monthly count
• Limits for personalization of messages

Mobile Text Alerts Pricing Plans

Pricing plans for Mobile Text Alerts include:

• Free 14-day trial period – allows 50 messages
• Basic plan – 500 messages/month limit, $25 monthly/$19 month (annually)
• Starter – 1,000 messages/month limit, $35 monthly/$26 month (annually)
• Standard – 2,000 messages/month limit, $59 monthly/$48 month (annually)
• Professional – 5,000 messages/month limit, $138 monthly/$110 month (annually)
• Plus – 10,000 messages/month limit, $249 monthly/$199 month (annually)
• Premium – 20,000 messages/month limit, $449 monthly/$349 month (annually)
• Elite – 50,000 SMS messages/month limit, $949 monthly/$749 month (annually)
• Enterprise – 100,000 messages/month limit, $1749 monthly/$1299 month (annually)

Conclusion

Mobile Text Alerts is an excellent platform that benefits businesses in different sectors, including real estate, direct sales, healthcare, coaching services, and online businesses. Just be sure that you adhere to legal requirements provided by the Federal Communication Commission when running your marketing campaigns.  In this day and age, SMS messages is the right choice for many businesses to engage with their audiences and this platform enables you to do so very effectively.