Visual images are crucial for marketing in the modern era, especially when you only have a few seconds to grab someone's attention. That’s why you want to use the right graphics to tell your brand story and capture the attention of potential customers. However, creating that image may seem daunting to many, especially those without graphic design experience. So, to help here are 5 of the best social media graphic tools you can use to make your promotion stand out!
This web-browser based tool is one of the most impressive social media graphic creation tools around. Canva is great for users of all design capabilities and has a simple user interface. With templates for Facebook, Instagram, Pinterest, YouTube, Google, and Twitter, making social media graphics, ads and banners is easy. Simply drag and drop components into the template, and customize the colors using the color wheel or a hex code. The library offers a large variety of free fonts, images, shapes, backgrounds, and effects, with more options available for purchase. Users can also upload their own images, fonts, and logos, which save within the Canva user library. Files can be downloaded as a PNG, JPG, or PDF. All of these features above are available on the free plan. However, paid plans start at $12.99 per month, which allows users to upload and save brand colors, making it even simpler to make consistent content matching your brand. This plan also allows for up to 5 users, meaning the whole team can collaborate and design new content.
This web browser tool, allows user to easily create their own infographics, reports, social media posts, and banners. Piktochart is great for users looking to create professional, informative graphics. Utilizing drag and drop software, Piktochart is easy to navigate while making designing simple. Piktochart offers a wider variety of templates, images, fonts, shapes, and other icons, that users can use to create their graphics. Users can also upload their own images to use, and easily send a link for others to view and collaborate, even with the free version. Files can also be downloaded in a variety of formats including PDF and PNG. Paid plans start at $14 per user, per month and allow users to upload brand assets including fonts, save brand colors and create custom content templates.
This web-based graphics tool transforms how users create and share graphics. Visme has a large range of templates for presentations, infographics, visual reports, and social media content. With over 4.5 million users, Visme is one of the most popular content-creating tools around. The library contains images, animations, fonts, and effects for users to make their content unique. Users will find the Visme interface easy to use, thus allowing anyone to create content. The free plan is somewhat limited with fewer templates and no collaboration options. For full usability, paid plans start at $29 per user, per month. This level plan allows various download format options, collaboration, custom brand options, and more.
This web-based graphics tool is one of the oldest on the internet. However, PicMonkey is still a top contender, especially as they continue to add new features, fonts, and images to their library. Using PicMonkey, users can create an image or collage using one of the many templates available. Simply drag and drop the uploaded images, and then add special overlays, text, and stickers to make the graphic unique to your brand. As an added bonus, once users create a graphic, PicMonkey allows them to resize the graphic with a simple click. This feature helps save time as users can create the image for Instagram, then simply adjust it for Facebook in just a few minutes. Files can be downloaded as a PNG or JPG. Additionally, users can create simple videos and GIFs using premade templates for social media. PicMonkey is a paid program, starting at $7.99 per month.
This social media graphics tool is most similar to Photoshop on our list. Pixlr allows users to completely customize their graphics. Users have the option to choose a template or create a graphic from scratch. Then simply start creating by uploading images, and logos. From here, users can draw on the graphic, or add text and shapes. Pixlr offers a large range of customization tools including overlay effects, stickers, hue adjustments, digital refining, red-eye removal, and detailed cropping. Some of these features may be difficult to use at the beginning, but there is a large library of resources to help new users.
Creating eye-catching, and engaging graphics for social media has never been easier. However, with the abundance of online tools available, it is often hard to know what to use. Above are the best social media graphic tools you should consider, and as most have a free version, you have nothing to lose from trying them! Find the best tool for your needs and start creating dynamic graphics for your marketing and social media needs today.