The Best SMS Mass Messaging Marketing Tools for 2023

SMS marketing can be a great marketing tool for businesses. It allows you to reach more customers and can ensure potential buyers and past customers see your messages. SMS mass messaging marketing tools are continuing to increase in popularity as more people use mobile devices. However, just using one of these tools is not enough, there are also best practices to consider.

Basic Best Practices

With 95% of SMS messages being read within three minutes of being received, SMS marketing is a great tool. But, for these messages to be effective you should;

1. Offer opt-in options on all your media and communications - Make sure that all opt-on options meet subscription regulations in your country.
2. Offer an opt-out option that is clear - This should be a simple link or an option to respond “STOP” to unsubscribe.
3. Write short, simple, and clear messages - Text messages should always be under 160 characters. This means you must get straight to the point. Ensure all information is clear, and any important dates or times are included.
4. Ensure you send messages at appropriate times - Make sure you are sending messages during standard hours. Avoid early morning and late-night messages. Ideal hours are between 9 am and 8 pm.
5. Use call-to-action text and links - If you want the recipient to take action, make sure you include a link. This is especially important for sales or other time-sensitive events.
6. Know your audience and tailor the copy to them - Knowing who your audience is, and what they enjoy can help improve your marketing approach. Use language they identify with to ensure the best results.

Best SMS Mass Messaging Marketing Tools

1. Omnisend

This SMS messaging marketing tool helps eCommerce businesses increase conversions. Omnisend integrates directly with your eCommerce store and offers a variety of automated workflows for cart abandonment, birthdays, shipping confirmation, and purchase follow-ups.

Additional features include;

• International texting options
• Email integration
• Various opt-in options
• Simple opt-out options for customers
• Two-way messaging
• Image sending capabilities

Omnisend also offers 24/7 customer support and a range of marketing resources. There is a free plan available, however, users will need to pay to send more than 60 SMS messages per month. SMS pricing starts at $0.015 per message.

2. Mobile Text Alerts

With Mobile Text Alerts you can be set up and ready to send your first message within five minutes. This intuitive platform is designed to optimize the customer experience and has 24/7 customer service. Other features include:

• 1-on-1 Zoom consultations
• Automated message scheduling.
• Two-way texts
• Smart replies
• Drip campaigns

Furthermore, Mobile Text Alerts allows you to grow your customer list in a way that works best for your needs with multiple opt-in methods. Free up your time by utilizing this tool and maximize your sales by integrating Mobile Text Alerts with your eCommerce store, website, or email lists. Review your campaigns, and performance by tracking key engagement metrics, click-through rates, subscriber growth, and more. Pricing starts at $20 USD per month for 500 messages, however, there is also a free 14-day trial option.

3. SimpleTexting

This all-in-one messaging platform makes it simple to send SMS messages to anyone. SimpleTexting is known for its outstanding customer support and user-friendly platform. The full suite of features includes;

• Mass texting
• Two-way messaging
• SMS message scheduler
• Recurring messages
• Autoresponders

With SimpleTexting, building your list is easy through the website and eCommerce integrations that meet regulations. Furthermore, SimpleTexting has over 400 integration options, making it easy to add to your current marketing and business setup. Pricing starts at $39 USD per month, however, there is also a free trial available.

Don’t wait until the new year to start your SMS campaigns. Instead, utilize one of the best SMS messaging marketing tools above to boost your brand presence now.