It’s clear that TikTok is a social platform that is here to stay. In fact, the app has now surpassed over 1.65 billion downloads and has almost 690 million active users. However, many marketers are still unsure about how to approach using the app. Below are some of the best TikTok tricks you can use to boost your business presence on the app.
Showcase multiple images as a video, using a slideshow with music. The changing images grab the attention of users, and the music you select can help your business stay on trend. Here’s how to make your own slideshow;
Adding voice effects to your videos can add interest, drama, or comedy. This can in turn transform your video from boring to trending. Luckily, TikTok has a range of voice effects that are easy to add to your videos, here’s how.
These voice effects add a fun detail to your videos and can help you gain the attention of more users.
Greenscreens are a popular tool for those familiar with video shoots. With TikTok, you don’t need to own a greenscreen, instead, you can use the greenscreen editing tool. This allows you to transform your video, or combine multiple videos with ease.
Using the greenscreen effect is fun, you can even “clone” yourself. Simply record a video, then use the greenscreen effect to interact with yourself. Note, that the AI for the greenscreen filter only recognizes people, so you can not use it for product promotion without people.
For a business, being accessible to all potential customers is crucial. Thus, using closed captions on social media videos is a good idea. After all, people may be watching with the sound off or have hearing impairments. By using captions, everyone can follow along.
Adding closed captions allows you to add additional information on the screen to benefit viewers, and ensures your videos are always watchable.
One of the most popular features of TikTok is the ability to share videos and your own video side-by-side. This feature is Duet, and is a fun way to react to trends.
Duet videos will show a split screen with the original video on one side, and your video on the other. This is a great way to collaborate with others and join in on trending dances or Q&A sessions.
Producing TikTok content can be fun and easy, once you know how. Use the best TikTok tricks above to start creating impressive videos to represent your brand. Be sure to monitor engagement on your videos, and make changes as necessary to boost your reach.