TikTok is the go-to social media platform for short-form video content. Almost every genre is available on the platform, from cooking and beauty tutorials to educational and political videos. The range of entertainment available is why the platform is so popular with millennials and Gen Z. Thus, many businesses are turning to TikTok to market their products to the younger generations. Below are some tips for creating the best TikTok, including what video length is best.
For businesses, using video content can allow you to reach your fans where they spend their time. Just like other social media platforms, TikTok has an analytics tool to help businesses track their content performance. These analytics include the number of viewers, comments, shares, and length of the video. Using the analytics for your brand you can see which videos perform best, and which don’t. As TikTok changes the length limit of videos, these metrics will become even more important for businesses.
Videos on TikTok are currently limited to just 3 minutes in length, up from the original 1 minute. However, they are currently increasing this to 10 minutes, with the feature available to some users already. This is a huge leap and offers more creative possibilities for creators and businesses worldwide. As TikTok became famous for short-form videos, many are unsure about this change. After all, creators are used to capturing the attention of viewers quickly to keep them watching and to gain followers. With this new time limit, creators are going to have to do more with their videos if they choose to make them longer than 3 minutes.
According to a recent report, a quarter of the most-liked videos are between 21 and 34 seconds long. However, this doesn’t mean your videos need to be this short, especially as a business looking to advertise. Short-form content is already quite limiting, so take the time you need to showcase your product or service properly. But, make sure you capture the attention of your audience in the first 5 seconds to increase views and engagement. The general consensus from TikTok users is that it should just have short-form videos. Thus, the new time limit may either fall flat or take quite some time to get used to.
Using smart editing, businesses can take a long-form video and create a dynamic and interesting short-form video. Businesses can even chop that long-form content and create a series of videos to help encourage visitors to follow you to learn more.
Editing videos on TikTok is pretty simple; check out our guide here. There are options to cut clips, speed up clips, slow down clips and add stickers or text. You can even add new music or a voiceover to your new video creation.
To really succeed on TikTok you must optimize your video for the platform and your audience. Remember, most videos on TikTok are viewed in portrait mode, so it is best to film this way. TikTok uses 1080p resolution with an aspect ratio of 9:16, so keep this in mind while you film. Note, there is no point in filming in more than 1080p, as TikTok will just scale it down. Finally, TikTok allows businesses to upload using MOV, MP4, AVI, MPEG, and 3PG files.
Finding the best TikTok video length can be difficult, and unfortunately, there is no one right answer. Take the time to test different video lengths and track the analytics to see which performs best for your business. Once you find the sweet spot, use that video length as a guide as you continue creating content and promoting your business on TikTok.