The Top 5 Image Editing Tools for Marketers

Last Updated:
February 8, 2022
Author:
Kimmy

Image Editing Tools

Images are a crucial part of marketing, both online and off. In fact, it is one of the main factors that can drive conversions on websites and paid advertising campaigns. Thus, you should ensure that your images are eye-catching and well-edited. Below are five of the most helpful image editing tools for marketers.

Canva

This free image editing tool has a free and paid version starting at $9.95 per month. Canva runs in your browser and is great for turning images into a variety of other business assets. There are preset templates for social media posts, brochures, presentations, email layouts, and more. The online design tool is a powerful editing tool, utilizing drag-and-drop design tools to easily edit photos. Users can use preset filters or use the advanced tools within the program. These tools include;

  • Tints
  • Vignette Effects
  • Sharpening
  • Brightness Adjustments
  • Saturation
  • Contrast
  • Cropping
  • Blur

Other features within Canva include a wide variety of free and paid images for backgrounds, a large range of font options, and various customizable stickers. With the pro edition, users can also save brand colors and logos to make all content fit the brand aesthetic. With an intuitive layout and easy-to-use features, Canva is a great resource for editing your brand photos to create amazing content.

Photoshop Express

Adobe is a well-known image and video editing company, offering paid various software programs. However, their free Photoshop Express online image editing tool is a great substitution. Photoshop Express is easy to use, with impressive editing features such as;

  • Cropping
  • Fixing red-eye
  • Brightness editing
  • Healing tool
  • Adjusting perspective
  • Makeup Editing
  • Haze features
  • Lasso tool
  • Noise reduction

Users can directly share edited images to social media or export them for future use. Additionally, there are hundreds of preset themes, layouts, and stickers to create simple and effective brands. There are also in-depth tutorials within the online program that teach users how to use the more sophisticated Photoshop tools.

Gimp

This is a free photo editing tool, similar to Adobe Photoshop. Gimp is packed with free tools for professional image retouching and editing. Additionally, users can convert image formats and use the free-form drawing tool to create unique images. As open-source software, Gimp constantly has additional features being added, and users can set up and save their own presets. Some of the features Gimp offer include;

  • Perspective distortion fix
  • Barrel distortion fix
  • Vignette
  • Clone tool
  • Healing tool
  • Brightness adjustment
  • Hue Adjustment
  • Cropping

The photo enhancement tools make editing your product photos simple, and the interface is user-friendly. Gimp also offers an animation tool, allowing users to create GIFs that they can share online.

Inkscape

This program stands out as a photo editor due to its ability to create and manipulate images. Often, Inkscape is viewed as a free alternative to Adobe Illustrator, focusing on vector graphics. Inkscape uses SVG (Scalable Vector Graphics) as its file format. This allows users to create graphics and images to use in any size of marketing material without distortion. As another open-source platform, there are many ways to customize graphics and images. Below are a few of the primary features;

  • Pencil, pen, and calligraphy tools
  • Cropping tool
  • Masking tool
  • Rotation tool
  • Duplication
  • Mirroring tool
  • Hue adjustment
  • Preset Filter options

By using Inkscape, marketers can create unique marketing images with ease. There is also a wide variety of tutorials available for those looking to create images from scratch.

Taler

This new free social design and photo editing tool is great for creating visual content. Taler offers various templates for social media, presentations, t-shirt mockups, mug mockups, and more. This allows businesses to create eye-catching advertising campaigns and product images. With a powerful suite of filters and overlays, it is simple for users to quickly adjust photos how they want. Plus, Taler has the added bonus of seeing product mockups before sending them to the manufacturer. There is also a large library of free high-resolution, royalty-free images available for use.

People often say that a picture is worth a thousand words, so as a marker you should ensure that your images are visually compelling. The perfect image can convey emotions and thoughts instantly, allowing you to grab the attention of potential customers. So, what are you waiting for, use one of the editing tools above to start improving your brand reputation through high-quality images.

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