What Content Works Best on TikTok?

Last Updated:
March 26, 2024
Author:
Mike

What Content Works Best on TikTok?

TikTok is one of the most popular social media platforms with over 1 billion active users around the world. What started as a fun, short-form video app, is now being embraced by businesses looking to market their products to these users. But, what content works best on TikTok? Below are some of the most popular content types and tips on how to use them for business marketing.

Product Tutorials

As a business, sharing tutorials on how to use your products is a great way to use TikTok. However, you must ensure the tutorials are fun, informative, and engaging. Consider responding to questions from your viewers as prompts for tutorials. This shows your audience that you pay attention and directly engage with them. Combine trending hashtags and music to gain more traction and views. Additionally, utilize the shop feature by tagging the products you use in the video.

Branded Hashtag Challenges

Take your business marketing to the next level by creating fun branded challenges with unique hashtags. This not only helps to drive traffic through a challenge, but makes following the challenges easier for your fans. For example, encourage your audience to share their favorite five products using #TopFiveForLife. For best results, aim to include your brand or product name in the hashtag itself for further recognition.

TikTok Trends

On TikTok trends are ever-changing and fast-flowing. This means your business should be following the FYP (For You Page) to stay on top of what’s popular. Once you notice a trend, try to create your own video utilizing the music, dance, hashtag, or style as soon as possible. This will help you to stay ahead of your competitors on the platform. Make sure to relate the trend to your brand or product, and put your own style on it. After all, your audience is following you because they like your products and your content!

Use Livestreams

Hosting livestreams for your audience is a great way to connect directly with them and share updates. Consider hosting regular livestreams once a month to really connect with your audience. Advertise your livestream event through other videos and on other platforms to attract more viewers. During the live, make sure to read and respond to comments in real-time. Consider using livestreams as a Q&A session, or to share a sneak peek at new products and behind-the-scenes details. This ensures your audience is getting value for tuning in.

Behind-the-scenes Footage

Modern customers love to see how the things they buy are made, packaged, and designed. Consider sharing some of the behind-the-scenes details with your audience. Sneak peeks at photo shoots, product manufacturing and even meeting the team can help your business go viral. Furthermore, these behind-the-scenes clips give your business another level of authenticity that modern customers value.

Host a giveaway

Everyone likes the chance to win something. Social media giveaway campaigns are a win-win for both the audience and the business. After all, giveaways increase engagement while improving brand perception. Host a giveaway for some of your products, and encourage audience members to complete a specific task to enter. Tasks could include:

  • Following your page and liking the giveaway video
  • Signing up through an external form with their name, and email address.
  • Dueting the giveaway video with their entry

TikTok is an excellent platform for businesses looking to expand their reach and connect with their audience. Try the content ideas above to find the best type of content that works on TikTok for your business niche. Track your views, engagement, and follower number to learn what works best for your business. After all, your audience may prefer certain types of content, so those will be most beneficial for your growth and engagement.

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