Working with a Website Design Agency in Portland

Last Updated:
December 21, 2022
Author:
Kay Nicole

Working with a Website Design Agency in Portland

If you’re a marketing director, small business owner, founder, project manager, or marketer in the Portland area, you know you need a fantastic website to handle everything involving your company. You cannot succeed in small business today without a well-designed and fully functional website that takes care of all your customer's needs. In this article, we share essentials on how to find the best website design agency in Portland for your business.

Trusting a freelancer to design the centerpiece for your business's growth, commerce, and customer interactions might save you some money initially. However, if you want to sleep well at night knowing your business website is looking and functioning at the level you want and need, have a Portland web design agency create it with you.

Choosing the Right Agency To Work With

Here are four tips for choosing the best Portland-area website design agency to create your website.

1. Know what you want and need: The more information you have about what you want your website to do, the easier it will be to select the right agency that can do it.

2. Do a thorough search: Search for Portland web design agencies online and compare them to other nationwide agencies.

3. Review these three things for each candidate: Their experience, agency culture, and their portfolio of work.

4. Read reviews: Check out reviews and comments about Portland area website design agencies to see what other people say.

Do a little due diligence on the best website design agency for your business now, and you’ll save yourself a lot of headaches in the future.

Defining the Brand

When it comes to website design, defining your brand is essential. Your website should directly reflect your brand, so you’ll want to find an agency to work with to create a foundation for your overall aesthetic.

By determining your goals, pinpointing your unique value proposition, and crafting your professional story arc, you give yourself a strong starting point to build. From there, you can focus on developing your business's character and distilling all that information into a catchy brand statement.

A well-defined brand will help you create a website that represents your business and resonates with your audience. It will also be invaluable to finding a website design agency in Portland because you will better understand how you want your website to look.

Creating a Website That Converts

Your business website should have a specific goal that its main job is to carry out. Yes, you want your website to provide information about your company, but you also need it to do something.

Work with your website design agency to get a clear goal on what you want your visitors to do. At the end of their visit, you want to convert visitors into customers. Ensure that your website design agency knows what you want your call to action to be.

  • Sign up for your newsletter
  • Buy your products
  • Join your email list
  • Follow you on social media

Your website needs to convert people to using your brand and company to solve their problems.

Building Systems for Growth

One of the most significant elements you and your design agency need to consider is growth. You may be a small business now, but what about two, three or ten years down the road? You don’t want to redesign your website every few years to accommodate the growth of your business.

When looking for a design agency in the Portland area, ensure they keep your growth potential and goals in mind when making your website.

Conclusion

Finding a website design agency in Portland will take effort, especially if you want to find the one that works best for your business. However, now that you know what elements you want your website to say about your business, you’ll have a much simpler time finding a Portland web design service.

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