If you plan on making an e-Commerce store — or if you have one already and want to optimize it — your home page would be a good place to start. Much of your potential audience will find themselves there. But, without the right attraction and pull, they’ll be leaving as fast as they came. Take your e-Commerce home page to the next level with these powerful features.
First, it’s essential to differentiate yourself from the competition by prominently displaying your unique value proposition (UVP). Also referred to as a unique selling proposition, a UVP is a message to customers to inspire purchases or other types of conversion. It provides a clear insight into your brand. This way consumers can understand what you’re offering immediately and see why they should choose you over others.
Another important feature is a sale section. Whether you’re highlighting a special offer or showing off top-selling items, this element is often what site visitors want. So give it to them. Display the incentive in an optimal, distinguished spot to give customers quick and easy access. Include a big banner, CTA (call-to-action) buttons, and other eye-catching elements to make the section pop and encourage those clicks.
Lastly, visitors to the site want to see that it is secure. In our modern age of widespread identity and financial data theft, most consumers have concerns when they visit a new e-Commerce site. In fact, a survey found that 18% of consumers abandoned their carts due to a lack of trust in the site. Assuage this fear by clearly demonstrating site security with widely recognized trust seals and badges on the home page.
For more information on site optimization and the features you should be including on the home page, please see the accompanying resource.
AUTHOR BIO: Aaron Wittersheim is Chief Operating Officer at Straight North, an Internet marketing agency. He helps startups, middle-market firms, and Fortune 500 companies improve organizational structure and grow through his expertise in process conception, task automation, technology, and internal project management.
Provided by Straight North
